CAPS or Not?

22 Mar

So when do you use all caps in your headline and when don’t you? For a headline which can be from one word to a short sentence, the wrong use of all caps can make a big difference on whether or not your message is received. This often is dictated by the font choice being used. Some fonts will work fine in all caps and others become extremely difficult to read when all caps are used. In the example both Verdana and Minion work reasonably well in all caps, however, Old London and Bickham Script would make your message almost impossible to read if all caps were used. So some things to look out for:

  • Ornate or script fonts will create problems with all caps
  • Clean simple fonts will be easier to read with all caps
  • All caps in general is harder to read than mixed case

Bottom line is look at your headline and make sure that it is easy to read whether or not you use all caps so that your message is not lost.


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Posted by on March 22, 2011 in Uncategorized


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